What is e-Business?
ISBN(EAN) | 9781405125581 |
Издатель |
John Wiley and Sons
(сайт издательства) |
Язык | Английский |
Формат | Мягкая обложка |
Страницы | 264 |
Год издания | 2006 |
Рейтинг | 4.4 |
Вес (грамм) | 460 |
Размер (мм) | 242(д) х 182(ш) х 15(в) |
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.
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