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The PR Masterclass

ISBN 9781118756232
Издатель John Wiley & Sons
Язык English
Год издания 2014
Страницы 208
Вес (грамм) 458

Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.
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