The Economics of Advertising купить недорого в интернет-магазине - RELOD | ISBN 9780415818032

The Economics of Advertising

ISBN 9780415818032
Издатель Taylor & Francis Ltd
(сайт издательства)
Язык English
Год издания 2013
Страницы 18
Вес (грамм) 550

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Вернуться назад