The Cult of the Customer купить недорого в интернет-магазине - RELOD | ISBN 9780470404829

The Cult of the Customer

Рейтинг:
ISBN 9780470404829
Издатель John Wiley & Sons
Язык English
Страницы 256
Год издания 2009
Вес (грамм) 446
2 474 руб / шт.
Выберите подарок При покупке данного товара вам полагается один из подарков представленных ниже

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer , Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Вернуться назад
Поделиться: