The Advertising Agency (RLE Marketing) купить недорого в интернет-магазине - RELOD | ISBN 9781138794382

The Advertising Agency (RLE Marketing)

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ISBN 9781138794382
Издатель Taylor & Francis Ltd
(сайт издательства)
Язык English
Год издания 2014
Страницы 318
Вес (грамм) 1
11 385 руб / шт.

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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