Strategic Management

Рейтинг:
ISBN(EAN) 9780470009475
Издатель John Wiley and Sons
(сайт издательства)
Язык Английский
Формат Твердый переплет
Страницы 464
Год издания 2006
Рейтинг 3.5
Вес (грамм) 850
Размер (мм) 242(д) х 192(ш) х 23(в)
 

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
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