Perspectives on Social Media Marketing купить недорого в интернет-магазине - RELOD | ISBN 9781435456525

Perspectives on Social Media Marketing

ISBN 9781435456525
Издатель Heinle/Cengage Learn
Язык English
Год издания 2010
Страницы 304
Вес (грамм) 490
Страна происхождения Соединенное Королевство

"Perspectives on Social Media Marketing" addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more. For each of these issues or topics, both authors provide their expert insight and feedback from their own unique perspective - one from the perspective of the marketing agency, the other from the perspective of the brand or marketer.
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