Newsjacking купить недорого в интернет-магазине - RELOD | ISBN 9780500516720

Newsjacking

Рейтинг:
ISBN 9780500516720
Издатель Thames & Hudson
Язык English
Страницы 224
Год издания 2013
Вес (грамм) 1320
2 470 руб / шт.
Выберите подарок При покупке данного товара вам полагается один из подарков представленных ниже

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Вернуться назад
Поделиться: