Museum Marketing and Strategy

Рейтинг:
ISBN(EAN) 9780787996918
Издатель John Wiley and Sons
(сайт издательства)
Язык Английский
Формат Твердый переплет
Страницы 544
Год издания 2008
Страна происхождения Соединенное Королевство
Вес (грамм) 1036
Размер (мм) 235(д) х 185(ш) х 35(в)
 

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum
  • Комментарии
Загрузка комментариев...
Вернуться назад
Поделиться: