International e-Business Marketing купить недорого в интернет-магазине - RELOD | ISBN 9781861529459

International e-Business Marketing

ISBN 9781861529459
Издатель Heinle/Cengage Learn
Язык English
Год издания 2004
Страницы 352
Вес (грамм) 636

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. "International E-Business Marketing" focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.
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