Intercultural Business Communication
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| ISBN(EAN) | 9780194421805 |
| Издатель |
Oxford University Press
(сайт издательства) |
| Автор | Gibson Robert |
| Язык | Английский |
| Серия | Oxford Handbooks for Language Teachers |
| Формат | Мягкая обложка |
| Страницы | 123 |
| Год издания | 2002 |
| Читательская аудитория | ELT / TEFL |
| Рейтинг | 4.6 |
| Вес (грамм) | 230 |
| Размер (мм) | 280(д) х 220(ш) х 5(в) |
This book looks at the important field of intercultural business communication and explains its relevance to teachers, language trainers, and business people.
Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems?
In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.
Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems?
In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.
- Presents and explains the leading theories and key concepts of intercultural communication
- Covers the main relevant business communication skills, such as negotiating, socializing, and giving presentations.
- Provides advice on how to give people training in intercultural communication skills.
- Recycles key concepts throughout the book and provides 'cultural checklists' which summarize the main ideas covered in each section.
- Includes interactive activities designed to encourage you to relate your own personal experiences to the ideas presented in the book.
- Suitable for new and experienced business English trainers, trainee business English teachers, and business people
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