How to Market Books купить недорого в интернет-магазине - RELOD | ISBN 9780415727587

How to Market Books

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ISBN 9780415727587
Издатель Taylor & Francis Ltd
Язык English
Страницы 456
Год издания 2015
Вес (грамм) 1
3 959 руб / шт.
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Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
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