Dictionary of Marketing 5th Edition
Sale
| ISBN(EAN) | 9781408152089 |
| Издатель |
A and C Black
(сайт издательства) |
| Автор | Ivanovic A., Peter Collin |
| Язык | Английский |
| Формат | Мягкая обложка |
| Страницы | 320 |
| Год издания | 2011 |
| Рейтинг | 4.4 |
| Вес (грамм) | 340 |
| Размер (мм) | 198(д) х 129(ш) х 18(в) |
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
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