Destination Brands купить недорого в интернет-магазине - RELOD | ISBN 9780080969305

Destination Brands

ISBN 9780080969305
Издатель Taylor & Francis Ltd
Язык English
Год издания 2011
Страницы 392
Вес (грамм) 793
Страна происхождения Соединенное Королевство
3 770 руб / шт.

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
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