Bi-Scriptual Typography and Graphic Design with Multiple Script Systems

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ISBN(EAN) 9783721209822
Издатель Niggli Verlag
Язык Английский
Формат Твердый переплет
Страницы 320
Год издания 2018
Рейтинг 4.8
Вес (грамм) 2040
Размер (мм) 320(д) х 240(ш) х 15(в)
 

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.
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