Bi-Scriptual Typography and Graphic Design with Multiple Script Systems

ISBN(EAN) 9783721209822
Издатель Niggli Verlag
Язык Английский
Формат Твердый переплет
Страницы 320
Год издания 2018
Страна происхождения Швейцария
Рейтинг 4.8
Вес (грамм) 2040
Размер (мм) 320(д) х 240(ш) х 15(в)

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.
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