Behavioural Economics and Finance
ISBN(EAN) | 9780415792196 |
Издатель |
Routledge
(сайт издательства) |
Автор | Baddeley Michelle |
Язык | Английский |
Издание | Second Edition |
Формат | Мягкая обложка |
Носитель | Печатная книга |
Страницы | 344 |
Год издания | 2018 |
Страна происхождения | Соединенное Королевство |
Рейтинг | 3.3 |
Вес (грамм) | 544 |
Размер (мм) | 246(д) х 174(ш) х 19(в) |
Behavioural Economics and Finance introduces the key concepts, insights and applications of this rich, inter-disciplinary approach to real-world decision-making. This second edition features a new chapter on behavioural public policy, which reflects the surge of interest from governments around the world in applying the techniques ‘nudging’. It also includes a new dedicated chapter exploring the cutting edge approach of neuroeconomics. To enhance student engagement with the text, pedagogical features including chapter summaries and revision questions have been added and a supporting Companion Website is available providing online quizzes and PowerPoint slides.
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