Behavioural Economics: A Very Short Introduction

Introduces the field of behavioural economics, analysing the motivations behind economic decisions. Shows the relevance of behavioural economics to our own lives and everyday economic and financial problems. Considers some of the mistakes that we make in our everyday decision-making, and the models that behavioural economists use to analyse our risky choices. Explores the influence of short-termism, impatience and the related problem of procrastination on our economic behaviour, and also personality, mood and emotions, and happiness and wellbeing. Part of the Very Short Introductions series - over seven million copies sold worldwide.