Advertising & IMC: Principles and Practice with MyMarketingLab купить недорого в интернет-магазине - RELOD | ISBN 9781292056487

Advertising & IMC: Principles and Practice with MyMarketingLab

ISBN 9781292056487
Издатель Pearson Education
Язык English
Год издания 2014
Вес (грамм) 1
7 719 руб / шт.
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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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