A Cognitive Psychology of Mass Communication

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research.