101 Design Methods купить недорого в интернет-магазине - RELOD | ISBN 9781118083468

101 Design Methods

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ISBN 9781118083468
Издатель John Wiley and Sons
(сайт издательства)
Язык English
Формат Paperback
Страницы 336
Год издания 2012
Вес (грамм) 672
Размер (мм) 234(д) х 192(ш) х 16(в)
 

This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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