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Understanding Communication Research Methods A Theoretical and Practical Approach
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Арт. 9780415833110
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Характеристики
Страницы
:
368
Страна происхождения
:
Соединенное Королевство Великобритании и Северной Ирландии
Размеры (мм)
:
254x178x22
Вес(г)
:
680
Цена действительна только для интернет-магазина и может отличаться от цен в розничных магазинах
Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves.
Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
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Атрибуты Релод
Язык
Формат
Страницы
368
Год издания
Страна происхождения
Соединенное Королевство Великобритании и Северной Ирландии
