International Strategy Context, Concepts and Implications
0
Арт. 9781405139687
4 678 ₽
"Под заказ" - с вами свяжется оператор для уточнения даты доставки.
"Распродажа" – цена указана с максимальной скидкой.
"Товар с уценкой" – потеря товарного вида. Книга не в идеальном состоянии.
"Распродажа" – цена указана с максимальной скидкой.
"Товар с уценкой" – потеря товарного вида. Книга не в идеальном состоянии.
Характеристики
Страницы
:
390
Страна происхождения
:
Соединенное Королевство Великобритании и Северной Ирландии
Размеры (мм)
:
248x189x20
Вес(г)
:
842
Цена действительна только для интернет-магазина и может отличаться от цен в розничных магазинах
THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.
Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.
Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.
Загрузка отзывов...
Атрибуты Релод
Язык
Формат
Страницы
390
Год издания
Страна происхождения
Соединенное Королевство Великобритании и Северной Ирландии
