TM: The Untold Stories Behind 29 Classic Logos купить недорого в интернет-магазине - RELOD | ISBN 9781780671659
TM: The Untold Stories Behind 29 Classic Logos

TM: The Untold Stories Behind 29 Classic Logos

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ISBN 9781780671659
Издатель Laurence King Publishing
(сайт издательства)
Автор Sinclair Mark
Язык English
Формат Hardback
Страницы 224
Год издания 2014
Страна происхождения Соединенное Королевство
Вес (грамм) 600
 

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
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