TM: The Untold Stories Behind 29 Classic Logos
ISBN(EAN) | 9781780671659 |
Издатель |
Laurence King Publishing
(сайт издательства) |
Автор | Sinclair Mark |
Язык | Английский |
Формат | Твердый переплет |
Страницы | 224 |
Год издания | 2014 |
Рейтинг | 3.5 |
Вес (грамм) | 600 |
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
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