The World Television Industry купить недорого в интернет-магазине - RELOD | ISBN 9780415615204

The World Television Industry

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ISBN 9780415615204
Издатель Taylor & Francis Ltd
Язык English
Страницы 262
Год издания 2012
Вес (грамм) 340
3 464 руб / шт.
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First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
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