The Public Relations Writer's Handbook купить недорого в интернет-магазине - RELOD | ISBN 9780787986315

The Public Relations Writer's Handbook

ISBN 9780787986315
Издатель John Wiley & Sons
Язык English
Год издания 2007
Страницы 368
Вес (грамм) 588
3 266 руб / шт.

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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