The Essentials of Marketing Research купить недорого в интернет-магазине - RELOD | ISBN 9780415899291

The Essentials of Marketing Research

Рейтинг:
ISBN 9780415899291
Издатель Taylor & Francis Ltd
Язык English
Страницы 376
Год издания 2012
Вес (грамм) 834
11 880 руб / шт.
Выберите подарок При покупке данного товара вам полагается один из подарков представленных ниже

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Вернуться назад
Поделиться: