The Essentials of Marketing Research купить недорого в интернет-магазине - RELOD | ISBN 9780415899291

The Essentials of Marketing Research

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ISBN 9780415899291
Издатель Taylor & Francis Ltd
Язык English
Год издания 2012
Страницы 376
Вес (грамм) 834
 

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
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