The Apple Revolution купить недорого в интернет-магазине - RELOD | ISBN 9780753540633

The Apple Revolution

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ISBN 9780753540633
Издатель Virgin Books
Язык English
Год издания 2013
Формат Paperback
Страницы 544
Размер (мм) 198(д) х 126(ш) х 34(в)
728 руб / шт.

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
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