Seducing the Subconscious купить недорого в интернет-магазине - RELOD | ISBN 9780470974889

Seducing the Subconscious

ISBN 9780470974889
Издатель John Wiley & Sons
Язык English
Год издания 2012
Страницы 260
Вес (грамм) 570

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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