Public Relations: Strategies and Tactics, Global Edition купить недорого в интернет-магазине - RELOD | ISBN 9781292056586

Public Relations: Strategies and Tactics, Global Edition

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ISBN 9781292056586
Издатель Pearson Education
Язык English
Год издания 2014
Страницы 624
Вес (грамм) 954
6 335 руб / шт.

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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