Public Relations Campaigns купить недорого в интернет-магазине - RELOD | ISBN 9780195578621

Public Relations Campaigns

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ISBN 9780195578621
Издатель Oxford University Press
Язык English
Страницы 288
Год издания 2014
Вес (грамм) 452
4 355 руб / шт.
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Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
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