Planning Advertisements купить недорого в интернет-магазине - RELOD | ISBN 9780415817998

Planning Advertisements

ISBN 9780415817998
Издатель Taylor & Francis Ltd
Язык English
Год издания 2013
Страницы 208
Вес (грамм) 470
8 810 руб / шт.

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.
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