Online Consumer Behavior купить недорого в интернет-магазине - RELOD | ISBN 9781848729698

Online Consumer Behavior

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ISBN 9781848729698
Издатель Taylor & Francis Ltd
(сайт издательства)
Язык English
Год издания 2012
Страницы 400
Вес (грамм) 658
6 236 руб / шт.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
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