Online Consumer Behavior купить недорого в интернет-магазине - RELOD | ISBN 9781848729698

Online Consumer Behavior

ISBN 9781848729698
Издатель Taylor & Francis Ltd
Язык English
Страницы 400
Год издания 2012
Вес (грамм) 658
6 236 руб / шт.
Выберите подарок При покупке данного товара вам полагается один из подарков представленных ниже

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Вернуться назад