Marketing of High-technology Products and Innovations
| ISBN(EAN) | 9781292040332 |
| Издатель |
Pearson Education
(сайт издательства) |
| Язык | Английский |
| Формат | Мягкая обложка |
| Страницы | 552 |
| Год издания | 2013 |
| Рейтинг | 4.4 |
| Вес (грамм) | 1190 |
| Размер (мм) | 279(д) х 216(ш) х 25(в) |
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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