Marketing in the Tourism Industry купить недорого в интернет-магазине - RELOD | ISBN 9780415812719

Marketing in the Tourism Industry

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ISBN 9780415812719
Издатель Taylor & Francis Ltd
Язык English
Год издания 2012
Страницы 260
Вес (грамм) 630
 

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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