Management of International Tourism купить недорого в интернет-магазине - RELOD | ISBN 9780415812689

Management of International Tourism

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ISBN 9780415812689
Издатель Taylor & Francis Ltd
Язык English
Год издания 2012
Страницы 224
Вес (грамм) 590
 

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
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