It's Not Just PR купить недорого в интернет-магазине - RELOD | ISBN 9781118554005

It's Not Just PR

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ISBN 9781118554005
Издатель John Wiley & Sons
Язык English
Страницы 168
Год издания 2013
Вес (грамм) 222
3 020 руб / шт.
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society's values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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