Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation купить недорого в интернет-магазине - RELOD | ISBN 9780195529081

Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

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ISBN 9780195529081
Издатель Oxford University Press
Язык English
Страницы 352
Год издания 2014
Вес (грамм) 588
5 048 руб / шт.
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Issue and Crisis Management: Exploring Issues, Crises, Risk and Reputation is also available as an ebook.The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging areas of professional communication.Written by one of Australia's leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management. It provides comprehensive analysis and discussion of theoretical perspectives and current field research, and introduces industry examples of best practice. Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organisations, and inform strategic responses to issues and crises. Key featuresCase studies at the end of each chapter connect theory to practical examples from the Asia Pacific regionDiscussion of the role and impact of social media usage is incorporated throughoutKey points, activities and discussion questions support student learningIncludes a fully-worked example of a detailed issue management plan.
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