Introduction to Graphic Design Methodologies and Processes

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ISBN(EAN) 9780470504352
Издатель John Wiley and Sons
(сайт издательства)
Язык Английский
Формат Мягкая обложка
Страницы 144
Год издания 2011
Страна происхождения Соединенное Королевство
Рейтинг 4.2
Вес (грамм) 350
Размер (мм) 228(д) х 193(ш) х 8(в)
 

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants-- a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.
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