Industrial Marketing Research купить недорого в интернет-магазине - RELOD | ISBN 9781138791633

Industrial Marketing Research

ISBN 9781138791633
Издатель Taylor & Francis Ltd
Язык English
Год издания 2014
Страницы 290
Вес (грамм) 1
10 395 руб / шт.

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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