Farce to Force купить недорого в интернет-магазине - RELOD | ISBN 9780538726771

Farce to Force

ISBN 9780538726771
Издатель Heinle/Cengage Learn
Язык English
Год издания 2003
Страницы 240
Вес (грамм) 522

Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices a -- as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.
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