Data Mining Techniques in CRM купить недорого в интернет-магазине - RELOD | ISBN 9780470743973

Data Mining Techniques in CRM

ISBN 9780470743973
Издатель John Wiley & Sons
Язык English
Год издания 2010
Страницы 372
Вес (грамм) 775

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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