Creative Strategies купить недорого в интернет-магазине - RELOD | ISBN 9780500515402

Creative Strategies

ISBN 9780500515402
Издатель Thames & Hudson
Автор Mario Pricken
Язык English
Год издания 2010
Формат Hardback
Страницы 312
Вес (грамм) 1800
Страна происхождения Соединенное Королевство

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.
Вернуться назад