Creative Advertising купить недорого в интернет-магазине - RELOD | ISBN 9780500287330

Creative Advertising

Рейтинг:
ISBN 9780500287330
Издатель Thames and Hudson
(сайт издательства)
Язык English
Формат Paperback
Страницы 256
Год издания 2008
Вес (грамм) 1520
Размер (мм) 286(д) х 251(ш) х 15(в)
3 658 руб / шт.

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
  • Комментарии
Загрузка комментариев...
Вернуться назад
Поделиться:
Вас может заинтересовать
2 910 руб
0
1 557 руб
0
686 руб
0
686 руб
0
686 руб
0
1 767 руб
0
686 руб
0
4 320 руб
0
1 559 руб
0
3 640 руб
0
1 353 руб
0