Corporate Reputation and Competitiveness купить недорого в интернет-магазине - RELOD | ISBN 9781138861169

Corporate Reputation and Competitiveness

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ISBN 9781138861169
Издатель Taylor & Francis Ltd
Язык English
Страницы 288
Год издания 2015
Вес (грамм) 430
4 256 руб / шт.
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
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