Cengage Advantage Books: This is PR купить недорого в интернет-магазине - RELOD | ISBN 9781133307617

Cengage Advantage Books: This is PR

ISBN 9781133307617
Издатель Heinle/Cengage Learn
Язык English
Год издания 2012
Страницы 384
Вес (грамм) 670

Ideal for the beginning student or the experienced public relations practitioner, "This is PR: The Realities of Public Relations, 11/e, International Edition" covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
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