Behavioural Economics and Finance

ISBN(EAN) 9780415792196
Издатель Routledge
(сайт издательства)
Автор Baddeley Michelle
Язык Английский
Издание Second Edition
Формат Мягкая обложка
Носитель Печатная книга
Страницы 344
Год издания 2018
Страна происхождения Соединенное Королевство
Вес (грамм) 544
Размер (мм) 246(д) х 174(ш) х 19(в)

Behavioural Economics and Finance introduces the key concepts, insights and applications of this rich, inter-disciplinary approach to real-world decision-making. This second edition features a new chapter on behavioural public policy, which reflects the surge of interest from governments around the world in applying the techniques ‘nudging’. It also includes a new dedicated chapter exploring the cutting edge approach of neuroeconomics. To enhance student engagement with the text, pedagogical features including chapter summaries and revision questions have been added and a supporting Companion Website is available providing online quizzes and PowerPoint slides.
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