Analyzing Music in Advertising купить недорого в интернет-магазине - RELOD | ISBN 9781138616813

Analyzing Music in Advertising

ISBN 9781138616813
Издатель Routledge
(сайт издательства)
Автор Graakjaer Nicolai
Язык English
Год издания 2018
Формат Paperback
Носитель Book
Страницы 182
Вес (грамм) 340
Страна происхождения США
11 385 руб / шт.

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questionsWhat characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
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