Analyzing Music in Advertising купить недорого в интернет-магазине - RELOD | ISBN 9781138781085

Analyzing Music in Advertising

ISBN 9781138781085
Издатель Taylor & Francis Ltd
Язык English
Страницы 182
Год издания 2014
Вес (грамм) 394
11 385 руб / шт.
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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjaer sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
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