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Advertising Today and Tomorrow

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ISBN 9780415817837
Издатель Taylor & Francis Ltd
Язык English
Страницы 240
Год издания 2013
Вес (грамм) 520
10 395 руб / шт.
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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.
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