Advertising Theory купить недорого в интернет-магазине - RELOD | ISBN 9780815382508

Advertising Theory

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ISBN 9780815382508
Издатель Routledge
Автор Rodgers Shelly
Язык English
Издание Second Edition
Год издания 2019
Формат Paperback
Носитель Book
Страницы 570
Вес (грамм) 806
Страна происхождения США
 

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. This new edition is positioned to provide a detailed overview of advertising theory with a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertisi
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